Luxury hotels in India offer a great range of cultural experiences, deluxe services and amenities along with providing lavish accommodations. There are plenty of unearthed gems hidden among the luxurious hotel businesses, due to a lack of healthy and robust promotion to prospective clients.

Importance of digital marketing for luxury hotels

In this day and age, luxury hotels are doing a fantastic job of providing absolute comfort for their guests. Be it from providing delectable food, luxurious amenities, top-notch services like well-furnished spacious rooms, backdrops, views, pools, spas, jacuzzis, utilities, leisure activities, pet-friendly policies, affordable offers, and discounts. You name it and the luxury hotels are offering these services. There are various types of luxurious three-star and five-star hotels, these luxury hotels’ businesses must gain traction on their websites and gain immense exposure to their glamorous services. While some of these luxurious hotels have outstanding websites, all they need is the right publicity to expand their businesses.
It is hence crucial for all these dynamic hotels to be unique and stand out while serving and catering to a large number of guests while competing with each other. To utilize digital marketing in all its forms is a bare necessity. It is a utility that will boost the number of bookings and amass a huge audience towards the business’ website.

What is Digital marketing?

Digital marketing which is also known as online marketing, is a form of marketing where any form of digital media and internet is used to promote any business services or for brand recognition. The marketing channels used include digital advertisements, social media advertisements as well social media pages, search engine optimization through keywords and phrases, google advertisements, pop-ups, performance marketing, email marketing, online marketing, online promotion and internet marketing. Any form of marketing that uses digital media as a platform, is digital marketing. About 59.6% of the world's population uses the internet as of 2023. Digital marketing is the most cost-effective method of marketing because at face value it charges minimal costs.

What are the different forms of digital marketing?

Search engine optimisation (SEO):

Search engine optimization, also known as SEO, is a digital marketing tool that enables clients to use keywords and phrases to make their business websites and pages more appealing to search engines. SEO takes into account the quality of content, device friendliness, and the level of user engagement. Improving your technical SEO can help search engines better navigate and reach your website.

Content marketing:

Content marketing is a marketing that generates leads through potential customers. The quality of your content should be crisp and appealing through SEO terms. Written forms of advertisements are adopted in content marketing such as Blog posts, E-books, Newsletters, Video or audio transcripts, Whitepapers and Infographics to attract the target audience.

Social media marketing:

With a huge number of the global population using social media every day, it is essential to use social media to engage potential customers in discussions to enhance lead generation.

Pay-per-click marketing:

This is a cost-effective method of marketing to ensure you pay only when the potential customer clicks and shows interest in your advertisements. Again it uses keyphrases to pique the interest of the users.

Affiliate marketing:

This is a form of digital marketing that lets somebody earn money by promoting your brand and business. It could be a promoter or any business that is associated with the promoter.

Email marketing:

This is a form of digital marketing that is simple, where a promotional message is sent out hoping the prospect clicks on your mail. But it is a little complex, where you have to ensure it reaches the right audience, with the right email content.

Influencer marketing:

This form of marketing includes social media influencers, celebrities and their pages, to market and direct the attention of the prospective customers towards your business.

How is Digital marketing essential for luxury hotels to promote their business?

Digital marketing strategies adopted by luxury hotels make a significant impact on their sales. Search engine optimization plays a huge role in the promotion of your luxury hotel. It ensures higher visibility towards services offered by you in search engines like Google, Yahoo, Microsoft, Bing, etc. It could make a vast difference in driving traffic if you adhere to Google advertisements and pop-ups that will grab the attention and garner more clicks. Social media advertisements work wonders, they work as per the algorithm of your target audience, reaching out to them, generating views, likes and hence more visibility as well as desirable engagement. Performance marketing is yet another form of digital marketing that could help out luxury hotel businesses, where they could pay the marketing agencies if they create an impact and generate a sale. Performance marketing is a pretty self-explanatory term, as it completely depends on the performance of the type of advertisement used towards the target customers. Making it a very foolproof method of marketing.

The importance of online promotion needs to be taken into consideration. Social media marketing and Email marketing are two major forms of online marketing. The Internet has revolutionized the entire marketing game. Using social media happens to be the most successful form of marketing. With billions of people on social media who interact with target posts, generating and altering the social media algorithm, it is a big win for every business. Lastly, email marketing is a direct form of marketing that keeps it simple, by reaching out to the target audience in a straightforward manner, based on their interaction as well as past visits to the luxurious properties. It is quite successful in bringing back and maintaining a loyal customer base for your luxury hotel.

Case study:

There was a newly launched hotel business, which offered outstanding and comfortable accommodations for the guests. To enhance its target sales and visibility the brand resorted to digital marketing using search engine optimisation, keywords and other essential tools for online marketing. They saw an uphill rise in their bookings. The main goal of the digital marketing campaign was to forge brand awareness and create sales, by boosting ratings and reviews. The secondary goal was to increase website traffic and engagement with potential customers. Which was an absolute success!

Conclusion

In conclusion, there is a vast potential for growth through digital marketing and online marketing for luxury hotel businesses. Your luxury hotel business will gain tremendous exposure and thrive. Resorting to the right form of marketing will make a vast impact and make a difference, boost sales, foster business and put your hotel on the map, among the top contenders in the luxury hotels market.